Growing up in the professional corporate world, Ale and Will met working at a fortune 500 company in various Learning & Development roles. Life and work were going pretty well, then Covid hit! Over the course of two years, many things changed, including our desire for more freedom to enjoy life to the fullest. We knew that we wanted to have our own business for a while, and over the years, we had a lot of different ideas but nothing ever came to fruition. Until our friend and business partner, Angela (who runs the Salt Lake City location) came to us with an idea and we loved it. The first time we rode an E-Bike, it ignited a child-like spark in us! From that, Paradise Life E-Bikes began. In our research we also realized how this mode of transportation can have a positive impact on the climate crisis, helping to reduce emissions and reliance on fossil fuels. So here we are, trying to save the world one E-Bike at a time while allowing us to truly live the Paradise Life! Come ride with us into the sunset and see for yourself!